Marketing News

Juju Watkins Teams with NYX Professional Makeup

Beauty brand reinforces commitment to female athletes in deal with collegiate women's basketball star.

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By: Lianna Albrizio

Associate Editor

NYX Professional Makeup has partnered with University of Southern California Women’s Basketball star and 2024 First-Team All-American JuJu Watkins to continue to build the beauty brand’s presence in the women’s sports industry, an area in which CPG companies, including those in beauty, are investing marketing dollars. The partnership marks one of the first professional makeup brands’ endorsement deals for a female college basketball player, introducing Watkins to NYX Profes...

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